Google Adds India to Zeitgeist
Tuesday, December 18th, 2007For the first time ever, Google has included India in its 2007 end-of-year Zeitgeist annual report.
Zeitgeist pulls together interesting search trends and patterns, and gives search statistics automatically generated based on the billions of searches conducted on Google.
The list is a cumulative snapshot of interesting queries asked by users over time, within country domains, and some on Google.com.
This year’s Zeitgeist also includes an aggregation of search queries on Google’s Indian domain. It reflects both — the most popular, and the fastest-rising global search terms that people have typed on to Google.
The top gaining queries in India for the month of November include: Bank of Maharashtra, easymovies, Income tax department, Pan Card, Lord Hanuman, Maruti True value, Sony Cybershot, Harry Potter, Goa hotels, Hindu astrology, Indigo, Tata Mutual Funds, Financial Express, Logitech, and Miss India.
In the 2007 Google Zeitgeist list, the 10 fastest rising terms globally include iPhone, badoo, facebook, dailymotion, webkinz, youtube, ebuddy, second life, hi5, and club penguin; while the 10 fastest falling terms globally include world cup, Mozart, fifa, rebelde, kazaa, xanga, webdetente, sudoku, shakira, and mp3.
In a separate development, speculation is rife that Google might soon come up with an Indian version of its cross-language information retrieval (CLIR) facility that searches queries in English, while giving results in native languages.
However, there is no confirmation on which languages will be deployed. Meanwhile, the CLIR service can accessed at www.translate.google.com